Investor types
Every kind of investor, clearly labeled.
Each specialty described honestly, so you can choose what fits.
Preparing a raise
Soft circling
non-binding indications of interest · pre-raise investor conversations · anchor investor discovery
For: understanding what a soft circle is, gauging investor interest before a raise, finding an anchor investor
Seed & pre-seed rounds
SAFEs · convertible notes · priced seed rounds
For: raising a first round, choosing between a SAFE and a note, understanding seed valuations
Series A through C
Series A preparation · growth rounds · lead and follow-on investors
For: preparing for a Series A, understanding what growth investors expect, planning a later-stage round
Pitch deck & data room
investor pitch decks · virtual data rooms · financial models
For: building a pitch deck investors read, setting up a data room, preparing for diligence
Investor pipeline & CRM
investor target lists · fundraising CRM · follow-up cadence
For: organizing investor outreach, tracking soft commitments, keeping investors warm
Investors & family offices
Family office direct investing
direct deals · co-investments · club deals
For: understanding how family offices invest directly, finding family office co-investors
Deal flow for investors
curated founder introductions · sector-focused pipelines · early looks before a round opens
For: finding vetted early-stage deals, building a private deal pipeline
Raising capital the right way
Regulation D basics · accredited investor rules · general solicitation limits
For: understanding 506(b) vs 506(c), knowing what founders can say publicly, verifying accredited investors